Rosalind Ormiston

The Modern Style is a style of architecture, art, and design that first emerged in the United Kingdom in the mid-1880s. It was the first Art Nouveau style worldwide, and it represents the evolution of the Arts and Crafts movement which was native to Great Britain. The Modern Style provided the base and intellectual background for the Art Nouveau movement and was adapted by other countries, giving birth to local variants such as Jugendstil and the Vienna Secession. It was cultivated and disseminated through the Liberty department store and The Studio magazine.
The most important person in the field of design in general, and architecture in particular, was Charles Rennie Mackintosh.